Personal Brand or Company Brand: What Should You Build?

“You’re under no obligation to be the same person you were 5 minutes ago.” — Alan Watts vis Visualize Value

I’ve been giving a lot of thought to personal vs. project brands, especially as a solopreneur or small business.

This is not a one-size-fits-all prescription for what you should do with your own brand(s). Instead, it will offer the benefits of either direction so you can choose what matters most to you.