Build Once, Sell Twice: Takeaways from Jack Butcher’s Course

Kasia Manolas
4 min readAug 22, 2020
“If you can’t describe what you are doing as a process, you don’t know what you’re doing.” — W. Edwards Deming

I recently finished Jack Butcher’s online course “Build Once, Sell Twice.”

Jack Butcher started his career learning graphic design. He developed a valuable skillset and started selling it to high-end clients on the side. Then, he grew frustrated that even as an entrepreneur he needed to put X amount of hours into a project to make Y dollars.

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